How I Generated 424 Leads at RM7.07 Per Lead for a Shah Alam Custom Cabinet Business

Business: Noor Pearl Enterprise (custom cabinet maker)

Location: Shah Alam, Selangor

Services provided: Meta Ads strategy, bilingual video ad creative, lead generation campaign management

Client & Business

Noor Pearl Enterprise designs and builds custom cabinets for homes, restaurants and offices in Selangor and the Klang Valley. Their customers are Malaysians who are actively planning a renovation or fit-out and are ready to enquire about a custom cabinet, not casual browsers. Before this campaign, their main challenge was not awareness, it was getting the ad in front of the right buyer at a cost that made sense for their budget.

The Challenge

Custom cabinet making is a considered purchase. A homeowner in Shah Alam, Setia Alam or Kota Kemuning does not usually decide on cabinetry in one sitting, they compare a few makers, check pricing and want to see real work before committing. This creates a few specific problems for lead generation:

• Generic Facebook or Instagram ads tend to reach people browsing for entertainment, not people planning a renovation, which wastes ad spend on low-intent viewers.
• Many local furniture and cabinet businesses run ads only in English, which misses a large part of the Malay-speaking homeowner and restaurant-owner audience in Shah Alam and surrounding areas.
• Without proper audience targeting, ad spend gets spread thinly across a broad, mostly disinterested audience, which pushes the cost per lead up.
• Small cabinet businesses usually do not have in-house videographers, scriptwriters or ad specialists, so the creative quality and targeting quality both suffer.

Noor Pearl Enterprise needed a way to reach genuinely interested buyers in their service area at a cost per lead that kept the campaign profitable.

Strategy

Before writing a single ad, I carried out proper market and competitor analysis to understand how other cabinet and renovation businesses in the Klang Valley were advertising, what price points they were competing at, and where the gaps were. From this research, the strategy had three parts:

1. Bilingual creative from the ground up. Scripts were written in both English and Malay rather than translated afterward, so each version reads naturally to its audience.
2. Two-tier audience targeting. Instead of one broad audience, I structured the campaign into a Broad ad set and a Detailed (interest and behaviour based) ad set, so I could compare which one delivered leads at a lower cost and shift budget accordingly.
3. High-intent lead capture. Instead of sending traffic to a website, the campaign used Meta’s Instant Form (Leads Form) objective, which lets an interested homeowner submit their enquiry directly inside Facebook or Instagram without leaving the app, reducing drop-off.

What I Implemented

The full process, from planning to launch, covered:

• Market and competitor research on cabinet, kitchen and renovation advertisers active in Selangor.
• Script writing for both English and Malay ad creative, focused on the real questions a buyer asks (material, pricing range, timeline, past work).
• Video production coordination. I briefed and directed the videographer and on-camera talent (actor) so the footage matched the script and showed Noor Pearl Enterprise’s actual cabinet work.
• Video editing direction, working with the editor to cut the footage into short, scroll-stopping ad formats suited to Facebook and Instagram placements.
• Campaign structure build inside Meta Ads Manager: 2 ad sets (Broad, Detailed) x 2 languages (English, Malay) = 4 ads total, under one campaign named “Noor Pearl Leads Campaign 2026.”
• Instant Form (lead form) setup, with a short set of qualifying questions so incoming leads were pre-filtered to people with a genuine cabinet enquiry.
• Daily budget setting of RM50 per day, with a “highest volume” bid strategy to maximise lead volume within that budget.
• Ongoing monitoring and manual optimisation, reviewing the performance dashboard regularly and adjusting spend between ad sets based on which was producing cheaper, more qualified leads.

Location of This Client

Noor Pearl Enterprise operates out of Shah Alam and serves customers across Shah Alam, Klang, Subang Jaya, Petaling Jaya, Puchong, Bandar Sunway, Kuala Lumpur and the wider Klang Valley. The Meta Ads audience targeting was built around this real service radius, rather than an untargeted, nationwide spread, which is one of the reasons the cost per lead stayed low. This is the same local, area-based targeting approach I use for other SME clients based in and around Subang Jaya and Petaling Jaya.

Before

Before this campaign, Noor Pearl Enterprise had no structured Meta Ads lead generation system in place. Enquiries came mostly through word of mouth and organic social media posts, which meant lead volume was inconsistent and there was no way to predict or scale monthly enquiries.

After

After the campaign launched, Noor Pearl Enterprise had a live, trackable lead generation system running inside Meta Ads Manager, with leads arriving directly as completed Instant Forms, visible in real time on the campaign dashboard, and a clear cost per lead figure to measure performance against.

 Measurable Results

424 Leads generated (Instant Form submissions)

RM7.07 Average cost per lead

RM2,998.37 Total amount spent

106,170 Impressions

37,232 People reached

These figures cover the campaign period from 1 May 2026 to 15 September 2026, across 2 ad sets and 4 ads (English and Malay versions of Broad and Detailed targeting).

For comparison, home renovation and custom furniture lead generation in Malaysia typically runs at a cost per lead of roughly RM30 to RM65, depending on targeting and creative quality. At RM7.07 per lead, this campaign came in well below that typical range.

Campaign Evidence

Screenshots from Meta Ads Manager for the Noor Pearl Leads Campaign 2026, showing the performance overview (424 leads, RM7.07 per lead, RM2,998.37 spent) and the campaign breakdown across the Broad and Detailed ad sets in English and Malay. Customer information submitted through the lead forms has not been shown, to protect client and customer privacy.

Timeline

1 May 2026 → 15 September 2026

• Phase 1 – Research and Setup: Market and competitor research, script writing in English and Malay, video production and editing, campaign structure build in Meta Ads Manager.
• Phase 2 – Launch and Early Optimisation: Campaign launched with 2 ad sets and 4 ads, daily monitoring of cost per lead, early budget adjustments toward the better-performing ad set.
• Phase 3 – Scaling and Stabilising: Continued daily budget of RM50, consistent lead flow maintained, final result of 424 leads at RM7.07 per lead by mid-September 2026.

Key Lesson

The main lesson from this project was that a low cost per lead did not come from a bigger budget, it came from precise audience targeting combined with creative that spoke directly to the buyer in their own language. By avoiding random, broad reach and instead building the campaign around Shah Alam and the surrounding Klang Valley audience who were realistically in the market for custom cabinets, the ad spend was concentrated on people likely to actually enquire. Not every lead converted into a paying customer, but the business received a steady stream of qualified enquiries from people who had already stated what they needed, which is a strong outcome for a lead generation campaign at this budget level.

Interested in Similar Results?

If you run an SME in Subang Jaya, Petaling Jaya, Bandar Sunway, Puchong, Shah Alam, Klang or anywhere in the Klang Valley and want more consistent, lower-cost leads from Facebook and Instagram, I can build the same kind of structured Meta Ads campaign for your business, tailored to your product, your customer and your market.

Services related to this case study include Meta Ads management, Facebook Ads campaigns, Instagram Ads, bilingual ad creative direction, lead form setup and optimisation, and ongoing campaign management and reporting.

Need help generating more customers through Meta, Google or SEO? [Book a consultation →]

Frequently Asked Questions

How much does a Meta Ads service cost in Malaysia?

Ad spend and management fees vary by business and goals. As a reference point, the Noor Pearl Enterprise campaign ran on a daily ad budget of RM50 and produced leads at RM7.07 each, well under the typical RM30 to RM65 per lead seen in the home renovation and furniture niche.

How long does it take to see results from a Meta Ads campaign?

Leads can start coming in within the first few days of launch once the campaign, audience and creative are set up correctly. The Noor Pearl campaign ran continuously from 1 May 2026 to 15 September 2026, with lead flow visible from early in that period.

Do you offer Meta Ads services in Petaling Jaya and Shah Alam?

Yes. I provide Meta Ads, Facebook Ads and Instagram Ads services for businesses based in and around Subang Jaya, Petaling Jaya, Bandar Sunway, Puchong, Shah Alam, Klang, Kuala Lumpur and the Klang Valley.

Ready to see results like this for your own business? Book a consultation with Ashraful Islam →