Shopify Case Study: RM62K in 90 Days and RM221K in Meta Ads Sales for a Malaysian Online Store

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I’m Ashraful Islam, a website SEO expert in Malaysia who also runs Meta Ads for online stores. This page shows how I helped Innersejuk, a Malaysian Shopify store, grow sales using website SEO and Meta Ads together.

A Shopify sales case study is a real record of how an online store grew. It shows the problem, the work done, and the proof. This one covers the proof from Shopify and Meta Ads Manager.

RM62,187 is total Shopify sales for the last 90 days. RM221,528.97 is purchase value reported by Meta Ads Manager across 1,982 orders

Key Takeaways

• Result: Innersejuk’s Shopify store made RM62,187 in total sales over 90 days, as shown in Shopify’s Marketing report.
• Marketing share: RM51,789 of that came from orders tied to marketing, which is about 83% of total sales.
• Orders and traffic: 358 orders were tied to marketing, and store visits reached 40,028 sessions.
• Best ad campaign: one Meta catalogue sales campaign returned RM143,326.43 from 1,261 purchases, a ROAS of 8.31 (Meta-reported).
• Method: website SEO for steady organic visits, plus Meta Ads built on Meta Pixel and server-side tracking, so every sale was counted properly.

Who Is Innersejuk?

Innersejuk is a Malaysian online store on Shopify. It sells modest wear and everyday clothing, including Baju Melayu, hijab and its London Collection.

What Problem Did Innersejuk Face?

The store had a common problem. It had products people wanted, but not enough steady buyers finding it online.

Here is what held sales back:

• Low organic traffic. Few shoppers found the store on Google when searching for items like Baju Melayu or hijab.
• Low conversion rate. Many visitors left without buying. Shopify later showed the rate rise by 299%.
• Marketplace competition. Shopee and Lazada take a big share of Malaysian online fashion shoppers.
• Seasonal pressure. Raya, school holidays, 11.11 and 12.12 push ad costs up, and a weak setup wastes money fast.
• Unclear tracking. When a pixel misses sales, Meta cannot learn who your buyers are, and ad money is wasted.
• Two languages. Buyers respond to Malay and English ads in different ways, and one message does not fit all.

What Was My Plan?

My plan had one rule. Fix tracking first, then bring in free traffic, then scale paid ads on what works.

I did not treat SEO and Meta Ads as two separate jobs. SEO brings in shoppers who are already searching. Meta Ads reaches people who are not searching yet and brings back people who already visited.

Website SEO or Meta Ads: Which Is Better for a Shopify Store?

In short: SEO builds long-term traffic, Meta Ads builds fast sales, and using both makes a store less dependent on one source.

What Work Did I Do for the Store?

Here is the step-by-step process.

Step 1: Set Up Tracking

• Installed and checked the Meta Pixel on the Shopify store.
• Set up conversion tracking for View Content, Add to Cart, Checkout and Purchase.
• Added server-side tracking (Conversions API) so sales are still counted when browsers or iPhones block the pixel.
• Checked that Shopify orders and Meta purchases matched.

Step 2: Website SEO for Shopify

• Researched what Malaysian shoppers search for, like Baju Melayu, hijab and modest wear.
• Improved collection pages, product pages, titles, meta descriptions and image alt text.
• Cleaned up site structure and internal links so Google can find every product.
• Improved page speed and mobile layout, since most buyers shop on phones.
• Checked progress in Google Search Console and GA4. [Remove any tool you did not use.]

Step 3: Meta Ads Setup

• Connected the Shopify product catalogue to Meta for catalogue ads.
• Built sales campaigns for Advantage+ catalogue ads, Malay video ads and English video ads.
• Used Campaign Budget Optimization (CBO) and tested broad audiences.
• Ran a brand awareness video in Malay for women aged 18 to 45.
• Retargeted people who viewed products or added to cart.

Step 4: Test, Cut and Scale

• Turned off weak campaigns, such as the Singapore test, which got only 1 click.
• Raised the budget on winners like the catalogue campaign.
• Tested new product angles for seasons, like Baju Melayu and hijab in December 2025.

Where Do These Customers Come From?

Innersejuk sells to shoppers across Malaysia. The business is based in Petaling Jaya, Selangor.

My own work focuses on businesses in Subang Jaya and Petaling Jaya. I also help online stores in Bandar Sunway, Puchong, Shah Alam, Klang and Kuala Lumpur, and across the wider Klang Valley.

Klang Valley online sellers face the same local problems:

• Busy shoppers: Heavy traffic on the Federal Highway, LDP and NKVE makes many people shop on their phones instead of going to malls like Sunway Pyramid or 1 Utama.
• Strong competition: Local stores compete with big marketplaces and with other sellers in KL and PJ.
• Delivery matters: Buyers expect fast couriers like J&T, Pos Laju and Ninja Van, plus easy payment options like FPX.
• Season spikes: Ad costs rise before Raya and during mega sales days.

If you run a Shopify store in this area, you can read more about my Website SEO service in Petaling Jaya and Meta Ads service in Malaysia.

What Did the Store Look Like Before?

Shopify compared the last 90 days against 1 January to 30 June 2025. That period is the “before” for this case study.

• Store traffic was far lower.
• The online store conversion rate was about one quarter of what it became.
• Few orders came from marketing.
• Tracking was not strong enough for Meta to find the best buyers.

What Changed After the Work?

In the last 90 days, the Shopify Marketing report showed these changes against 1 January to 30 June 2025:

• Online store sessions grew by 403%.
• Conversion rate rose by 299% to 1%.
• Average order value rose by 21% to RM144.33.
• Sales and orders tied to marketing grew by more than 14 times (Shopify shows +1.44K% and +1.68K%).

The store also got a wider ad base. Across all campaigns, Meta reported 1,982 purchases and an average ROAS of 4.69.

MEASURABLE RESULTS: What Were the Numbers?

Shopify Results (Last 90 Days)

Source: Shopify Marketing report, last 90 days, compared with 1 Jan to 30 Jun 2025. Attribution model: last non-direct click. [Add exact start and end dates.]

Meta Ads Results (All 19 Campaigns)

Source: Meta Ads Manager, date range 20 Dec 2022 to 20 Jan 2026. ROAS is reported by Meta.

Best Campaigns

The top campaign alone made about 65% of all purchase value in the account.

Other Proof Points

• Brand awareness: A 30-second Malay video reached 615,890 people for RM1,069.33, about RM1.74 per 1,000 people reached.
• Catalogue ad set: The New Sales ad set (Malay video, English video, catalogue) made 182 website purchases at RM53.10 each, with RM9,664.51 spent.

CAMPAIGN EVIDENCE: Where Is the Proof?

• Screenshot 1: Meta Ads Manager, all campaigns with ROAS, purchases and conversion value.

• Screenshot 2: Brand awareness campaign with reach and amount spent.

• Screenshot 3: New Sales ad set with website purchases and cost per purchase.

• Screenshot 4: Shopify Marketing report with total sales, sessions, conversion rate and orders.

All numbers on this page come from real screenshots. Customer details are removed.

How Long Did It Take?

Dates below come from the campaign names and screenshot dates. [Adjust to match your records.]

What Did I Learn From This Project?

The main lesson: sales grew fastest when SEO, tracking and Meta Ads worked as one system.

• Tracking comes first. Pixel plus server-side tracking helps Meta find real buyers.
• Catalogue ads can carry a store. One catalogue campaign made most of the purchase value.
• Not every test works. A Singapore campaign got 1 click and was stopped fast. Cutting losers early protects the budget.
• Language matters. Malay and English video ads performed differently, so both were tested.
• SEO supports ads. Free traffic from Google lowers the pressure on paid ads.

Want Similar Results for Your Online Store?

I help e-commerce businesses in Subang Jaya, Petaling Jaya, Shah Alam, Puchong, Klang, Kuala Lumpur and across Malaysia. Every store is different, so I begin with a short audit of your website, tracking, ads and customer path.

Need help getting more customers through Google, Meta or SEO?

Book a free consultation with me today.

FAQ (Place Before the Final CTA)

How long does website SEO take to work for a Shopify store?

Most stores see early movement in 3 to 6 months. The speed depends on competition, site quality and how often you add content.

Is Meta Ads or SEO better for e-commerce in Malaysia?

Meta Ads brings faster sales. SEO brings lasting traffic. Most stores do best with both.

What is server-side tracking and why does it matter?

Server-side tracking sends sales data from your server to Meta. It still works when a browser blocks the pixel, so Meta gets more complete data.

How much does a Facebook ads service cost in Malaysia?

The ad budget is paid to Meta, and a service fee goes to the marketer. Budgets depend on your goals.

Do you work with businesses near Petaling Jaya and Shah Alam?

Yes. I work with online stores in Subang Jaya, Petaling Jaya, Shah Alam, Puchong, Klang and KL, and I also work remotely.